Invictus Yacht appeared on the European market in 2016. Since then, their activities have firmly established their image, which has always been a distinguishing trait of the Italian shipyard: great variety of features, considerable attention to detail, ever original style, strong character that always delivers elegance. The boats designed by Christian Grande have won Italian and international awards thanks to their Made in Italy aesthetics and traits. In 2019 - without any existing distribution network - the first units were sold in the US. 2020 is the right time to plan a dedicated marketing program in the US. The decision to expand across the Atlantic is fueled by a desire to improve and to gain creative and organizational tips from a new audience rather than by a specific need.